The CR Brand Company (named after a very dear friend Clayton Roop) was founded with the mission of rememberance and fulfilling a lifelong dream of Clayton’s. Clayton was a friend to so many in his community, loved and adored by every person he crossed paths with. He was 23 years old when he unexpectedly passed away on September 29th, 2020. Clayton was an outgoing, caring, and loving person who had a trademark smile and a hug for everyone. He had huge hopes and dreams of owning his own Western Brand apparel, but unfortunately was not fully able to publish his aspirations of the admirable “CR” brand he talked about often. The CR stands for his name, Clayton Roop and the star is to attest to how much he meant to all of his family and us. Therefore, to honor and to make his dream come to fruition his friends decided to use his brand. All proceeds of these sales are dedicated to the Roop family, who have expressed a newly formed scholarship for another deserving young student.
“ I am with you always, even unto the end of the world.” Matthew 28:20
