Welcome to CR Brand Company


The CR Brand Company was founded with the mission of remembering Clayton Roop and fulfilling a lifelong dream of his. Clayton was a dear friend to so many in and out of his community. Clayton was 23 years old when he unexpectedly passed away on September 29th, 2020. Clayton was outgoing, caring, and loving who had a trademark smile and a signature BIG hug for everyone. Clayton had huge hopes of owning his own personal CR Brand apparel. The star in the CR logo is to attest to how much he meant to all of his family and friends. To honor Clayton and bring his CR Brand to fruition, several friends decided to use his brand. The Roop family will donate a portion of the sales proceeds to Clayton Roop Legacy Scholarship and to help heighten suicide awareness.
“ I am with you always, even unto the end of the world.” Matthew 28:20